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Case Study 1: Nonprofit Travel Study

Influenced Airline Service Standards for 50+ Travelers

Challenge: A leading nonprofit sought actionable insights into how adults aged 50+ travel. At the time, the industry lacked meaningful data on this demographic’s behaviors, motivations, and travel intentions. The study aimed to fill this gap by providing the travel sector with critical information it had never had before.

Solution:

Interloq designed and executed a multi-wave quantitative study of adults 50+. We gathered insights into travel behaviors, accessibility concerns, and satisfaction drivers, delivering findings in executive-ready reports that could be shared directly with industry stakeholders.

Results:

  • Guided airline priorities to better serve the 50+ demographic.

  • Delivered policy-relevant insights that shaped industry conversations.

  • Positioned the nonprofit as a trusted voice on aging-related travel issues.

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