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Case Study 2: Automotive Research

Delivered Autonomous Driving Insights in Just 3 Weeks

Challenge:
A major automaker needed quick clarity on consumer readiness for expanded autonomous driving features. Traditional research methods would have taken too long to meet internal decision deadlines.

Solution:

Interloq deployed a rapid-turnaround quantitative study, designing targeted surveys that assessed consumer appetite, concerns, and willingness to adopt autonomous technology.

Results:

  • Delivered findings in under 3 weeks — twice as fast as industry norms.

  • Provided clear market signals on adoption readiness.

  • Equipped leadership with insights that shaped product strategy and timing.

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