Chris has over 25 years of industry leadership experience. He is the founder of The Modellers, predictive modeling, analytics and market research firm acquired by Omnicom 2010. He is currently the President of The Analytics Team and has presented at over 20 conferences covering a variety of analytical approaches including Bayesian analytics, mobile analytics, choice modeling, segmentation, social media analytics, Big Data, and recommender engines. Chris is the author of the book: Using Choice Modeling to Supercharge Your Business and has had 6 papers published in peer-review journals. His education includes PhD Marketing Science, Juris Doctor, and an MBA.