What We Do

Online Research Communities

Online research communities offer unique and effective ways to conduct research. They are traditionally created as an online ‘gathering’ of consumers or members who share a similar interest or background. In many ways, research communities allow you to conduct a hybrid of qualitative and quantitative research. They are excellent for idea generation, ethnographic exercises, or getting a quick pulse on a certain type of consumer behavior.

A key to building a successful community is to foster engagement and participation by driving interaction among these members. This is where Interloq’s expertise in the online community space will ensure you get the most out of your efforts.

• Research communities can range from less than a hundred to thousands of members. The optimal size for your community is based on your target(s) and the type and frequency of the research you conduct.
• Use of polls, surveys, blogs, discussion boards, photo sharing, as well as traditional and “out of the box” research methodologies to collect data for quick and affordable feedback at your fingertips.
• Maintain for a month, a year, or forever. Schedule around a unique event, such as a product launch, or a life event, such as the final trimester of pregnancy.

Interloq’s services for Online Research Communities include, but are not limited to:

• Design and development of the community and its associated website
• Design and development of the research and learning plan
• Member recruitment
• Incentive procurement and management
• Community moderation
• Data collection
• Reporting and insights

Some benefits of an online research community are:

• Respondents at your fingertips
• More control of the research process
• Learn by listening
• Discover trends
• Deeper understanding of your customers through more authentic interactions
• Uncover what creates customer loyalty through interactive dialogues
• Quickly explore and test new ideas
• Create consumer activism

Facebook Research Communities

Create a research community seamlessly integrated with Facebook. Have a private channel with consumers directly within their fan page. Going far beyond quick polls, they can find out the attributes, actions and attitudes of this at-the-ready audience. Fans participate in surveys and interactive forums without ever leaving the site. The resulting insights are tracked over time and can be used to inform future interactions, product development and brand strategy.

Instead of passively monitoring digital behavior and projected sentiment, interact with fans to both understand and activate consumers. An array of valuable feedback and interaction tools are available for co-creation and ideation, concept testing, usage and attitude research, and viral marketing. What’s more, it’s private.  Access is controlled through a Facebook application.

Mobile Research Communities

Utilize smartphones to interact with consumers to conduct discussions, quick polls and surveys.  Members can upload photos and videos.  Reach hard to get segments such as younger adults and Hispanics. By using smartphones with an existing online community or as a stand-alone mobile community, it allows for true real time responses or feedback.

Online Panels

Interloq can help you create an online panel of pre-screened respondents who have opted-in for research and show a willingness to participate in surveys.  They can be your customers, category consumers, members of the general public with a common interest, or members of a particular business population or industry.  Unlike communities, panels by definition, are usually larger in size and do not have much, if any, interaction between the members. Due to their larger size, panels are typically used for quantitative research to produce projectable, statistically significant results.

However, subsets of panelists can be cultivated to create smaller, more interactive communities. This creates a hybrid approach gaining benefits from both a community and panel approach.

Our services include:

• Panel creation and development
• Create research and learning plans
• Panel management and strategy
• Incentive procurement and management
• Data collection
• Reporting and insights

An online panel can be:

• Developed for private use to conduct primary research.
• Developed for commercial use by selling others access to your panelists for research purposes. This can be a powerful way to monetize and engage any existing databases of customers or members you currently possess.

The benefits of an online panel to your business are numerous and include:

• Conduct cost effective research
• Further monetize your membership or customer database
• Rapid feedback
• Increase your insights by integrating research with your operational metrics
• Take control of the quality of sample you are using
• Enhance customer loyalty
• Increase customer engagement through interactive studies